Microsoft and Alibaba, which is 40% owned by Yahoo, are planning to launch a new search engine in China. Read more at http://thenextweb.com/asia/2010/10/13/microsoft-and-alibaba-launch-search-engine-etao-in-china/

Baidu is China's most popular search engine, with about two-thirds of the Chinese market. This means anybody marking to the 400 million or so Chinese Internet users should at least get a primer on Baidu SEO. Here are five quick tips:

1) Baidu places more emphasis on the quantity of links and less on the quality of links. This makes the SEO job simpler, although keep in mind that it is simpler for all SEOs so if you are in a niche in which you are competing with other professional SEOs, be prepared to build a lot more links that you would need for Google. Read more »

As of the end of 2009, there are over 380 million Chinese internet users! That's about 90 million more than there was at the end of 2008 and the number is expected to continue to grow by leaps and bounds for at least the next several years. To put that in perspective, at the beginning of 2009, China had more internet users than USA had citizens and China continues to three times the population of Australia to their user base each year. Read more »