At NMG, I get a lot of emails from people looking for a Baidu pay per click (PPC) management service. That's great, Baidu has a great system and it's the most popular search engine in China. I would recommend it for many clients, but for some, I would actually recommend using Google first.
Baidu's keyword research tool, like almost all Baidu products, is an attempt to copy Google. That is, it works a lot like Google's keyword research tool, but still leaves out at least one important feature.
If you are planning to expand you web presence to the Chinese market, running a Chinese pay per click campaign is an excellent way to get started. With pay per click you can quickly gain traffic and get valuable information on the performance and potential profitability of your website. If you've been successful with English-language pay per click, there's no reason you can't do the same in Chinese. Of course, it can be tricky, especially for somebody that doesn't read Chinese. Read more »
There were about 37 billion dollars worth of online transactions in China in 2009, double the amount spent in 2008. That number is only going to go up, and will most likely continue to rise by an astounding rate each year. If you think that you might have something to sell to some of the 400 million Chinese Internet users, one of the fastest and cheapest ways to test the market is to have the key content of your website translated, and then start a Chinese pay per click campaign. Within two to three weeks, you'll learn how much interest Chinese consumers have in your products. Read more »
