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Baidu PPC

Chinese PPC - Don't Forget Google

This post from East-West-Connect.

At NMG, I get a lot of emails from people looking for a Baidu pay per click (PPC) management service. That's great, Baidu has a great system and it's the most popular search engine in China. I would recommend it for many clients, but for some, I would actually recommend using Google first.

Baidu's Keyword Research Tool - Good Companion For Baidu Pay Per Click

Baidu's keyword research tool, like almost all Baidu products, is an attempt to copy Google. That is, it works a lot like Google's keyword research tool, but still leaves out at least one important feature.

Baidu Analytics Nice to Use With Baidu Pay Per Click

Baidu Analytics is Baidu's answer to Google Analytics. It can be used to track stats for your website, even if your website is written in English. It's a great tool when used together with a Baidu pay per click campaign.
It can show you reports on your website's content, traffic sources including search engines and referring websites. It can also show you data on your visitors such as the city or country they accessed your website from as well as several other basic visitor stats.
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